Greatest Hits of 2019: the Biggest Real Estate Marketing News of the Year

12/20/2019

2019 to 2020 graphicBottom Line: 2019 was a wild year for online real estate marketing. Facebook scandals. New ad technologies. Lawsuits. Oh my!

Do This: In case you were snoozing - or just too busy to keep up with the craziness - we put together a summary of the most important real estate marketing news of the year. Consider these our top hits. Here's your chance to brush up on the biggest need-to-know information of 2019 so that you can start 2020 as the smartest Realtor in your market. 

5. Attention Target Demographic! Get Your Real Estate Ads in Front Of Your Ideal Leads

Bottom Line: Use saved, custom, and lookalike audiences to increase the chances of getting your Facebook ads in front of motivated leads.

Do This: Define your Facebook targeting using:

  • Saved audiences for demographic, interest, and behavior targeting
  • Custom audiences to target your email list on Facebook
  • Lookalike audiences to find similar people to your custom audience

Read the full article here.

4. Why Real Estate Agents Should Live By a Content Calendar

Bottom Line: Agents and brokers need a content calendar to make social media stress-free (and ensure you're not wasting time and energy).

Do This: Use this plan to build your own calendar and stay on track with your social media goals.

Read the full article here.

3. How a Dinosaur is Marketing a House in Pittsburgh

Bottom Line: A listing in Pittsburgh has been getting attention on social media and in local news... because of a lawn-mowing dinosaur.

Do This: Take a look at the key takeaways from what made this campaign successful. While you don't have to do something so Jurassic - sorry, I meant drastic - you can apply these lessons to your own real estate marketing.

Read the full article here.

2. Facebook Lawsuit Means Big Changes for Real Estate Ads

Bottom Line: To prevent abuse of their targeting tools, Facebook will change the way real estate pros can target ads.

Do This: Get yourself ready for a marketing mindset shift as Facebook rolls out a new real estate marketing interface.

Read the full article here.

1. "Special Ad Category": New Facebook Settings for Housing, Credit, Employment

Bottom Line: We saw the first evidence of changes to the Facebook Ads platform for housing ads today.

Do This: Educate yourself so you're not blindsided the next time you want to run ads!

Read the full article here.

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Kate Rekrut self-portrait on Mount Washington
Kate Rekrut is the Director of Marketing and Product Development at Joyce, Inc. in Pittsburgh, PA.
Kate's current work with ListingManager bridges the gap between her advertising agency experience and a lifelong passion for HGTV. When she's not skimming the web for new marketing stats, Kate enjoys cooking, crossfit, and dance classes.

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