The Hot Sheet Archive

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You're viewing articles related to paid and organic Digital Marketing.

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The Clock is Ticking: Now is The Time to Make Your Real Estate Website Accessible

Website accessibility is becoming a more prominent issue every day. Legal warning letters are hitting businesses across the US, and are not limited to any particular business size, location, or industry, which includes the real estate industry.Read More

2021's Whirlwind of Changes for Real Estate Marketing

Clubhouse. Parler. Reddit. Oh my! 2021 is off to a breakneck start. We took a minute to round up all of the wildness and give you the need-to-know breakdown of digital marketing news and updates so far this year.Read More

Predictions for Real Estate Marketing in 2021

Goodbye and good riddance to 2020. This year will be permanently etched into our memories and our digital marketing efforts.Read More

Real Estate Marketing 2020: Greatest Hits

What can be said about 2020? We'll keep our comments to ourselves, but we do want to summarize the most-read articles of the year. These are topics that other real estate pros found to be the most helpful, insightful, and inspiring to keep their digital marketing fired up.Do This: Peruse this list of the hottest topics of the year. What did you miss? What can you squeeze in before the end of the year? What do you want to try in 2021?Read More

How to Get More Listings and Leads (for Real Estate Pros)

A healthy stream of new leads is the secret to keeping any business funnel running smoothly. But with a tricky winter lurking around the corner, your pool of leads might freeze up. Here are a few options to keep your stream of leads flowing. Read More

Retargeting Techniques for Real Estate Professionals

Re-engaging users online with ad retargeting is a solid way to increase website traffic, click-through rates on ads, and most importantly, convert leads. Read More

Real Life Real Estate Lessons from "Selling Sunset"

Everyone's favorite trash TV series "Selling Sunset" is actually packed with lessons on real estate marketing.Read More

The Good, The Bad, and The Ugly: Google Ads' Updates Impact Real Estate Industry

A lot has happened with Google Ads recently that will probably impact your real estate campaigns. In fact, Google is going the way of Facebook and limiting certain targeting tools for real estate topics. Keeping up-to-date on features and platform updates is the best way to maximize your ad campaign performance and adapt quickly to the new rules.Read More

Tips for Marketing your Real Estate Agency on Alignable

Alignable is an online networking platform for small businesses. It's also a prime place for realtors and brokers to expand their reach, show their expertise, and even generate business.Read More

Reel Talk: How Realtors Should Use Instagram's Newest Feature

On August 5, Instagram released Reels, its answer to the growing popularity of Tiktok. Reels invites you to record and edit 15-second multi-clip videos with audio, effects, and new creative tools.Read More

How to Make Your Listings 3D with Matterport 

Virtual showings are becoming the new normal in the real estate industry. But only showing listing photos and walk-through videos can limit your ability to reach interested buyers. Read More

Instagram Ads for Real Estate Agents

Instagram ads might seem intimidating or complex. But if you're already running ads on Facebook, it's super simple to make the leap into running ads on Instagram.Read More