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Google recently rolled out its update to Google Analytics, the new default property type known as Google Analytics 4 (GA4). This is the first major update to Analytics since 2013 and with so many new features and ways to analyze data, there’s a lot to cover.Do This: Don't be intimidated. Get to know GA4 so you can start to experiment with your own properties in your Analytics account and reap the benefits of this new data interface for your real estate business. Read More
What can be said about 2020? We'll keep our comments to ourselves, but we do want to summarize the most-read articles of the year. These are topics that other real estate pros found to be the most helpful, insightful, and inspiring to keep their digital marketing fired up.Do This: Peruse this list of the hottest topics of the year. What did you miss? What can you squeeze in before the end of the year? What do you want to try in 2021?Read More