Google recently rolled out its update to Google Analytics, the new default property type known as Google Analytics 4 (GA4). This is the first major update to Analytics since 2013 and with so many new features and ways to analyze data, there’s a lot to cover.Do This: Don't be intimidated. Get to know GA4 so you can start to experiment with your own properties in your Analytics account and reap the benefits of this new data interface for your real estate business. Read More
What can be said about 2020? We'll keep our comments to ourselves, but we do want to summarize the most-read articles of the year. These are topics that other real estate pros found to be the most helpful, insightful, and inspiring to keep their digital marketing fired up.Do This: Peruse this list of the hottest topics of the year. What did you miss? What can you squeeze in before the end of the year? What do you want to try in 2021?Read More
Having an effective landing page to direct users to is crucial if you want to convert leads. Think of it as the golden ticket to get people to your real estate website and complete an action, whether that’s filling out a contact form or watching a video. Read More
As the American Disability Act celebrates its 30th year, its digital applications are becoming more important than ever. So many parts of our lives need to be done online, especially nowadays. So it's important to make sure everyone has equal access to the online world.Read More
How annoyed do you get when you receive a new lead from your website... only to see that it's spam? While most spam sent to you from your website's contact form is harmless, it can be an obnoxious waste of time. Worse, it can be a sign of scammers trying to exploit weaknesses in your site.Read More
With so many DIY website builders like Wix and Squarespace, you may be wondering if designing your own website is worth the time and energy. Of course, there are also companies that will custom-build a site for you, or sell you an out-of-the-box IDX site. So many options, so little time to think about it all, right?Read More
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