Real Estate Marketing 2020: Greatest Hits

12/18/2020

Heat Level:  Mild: These tips are beginner-friendly.

Bottom Line: What can be said about 2020? We'll keep our comments to ourselves, but we do want to summarize the most-read articles of the year. These are topics that other real estate pros found to be the most helpful, insightful, and inspiring to keep their digital marketing fired up.

Do This: Peruse this list of the hottest topics of the year. What did you miss? What can you squeeze in before the end of the year? What do you want to try in 2021?

2021 loading on purple gradient backgroundThe real estate community is thirsty for info about marketing, according to the Google Search data for this year. The search term "real estate marketing tips" saw a 130% increase in searches in 2020. And that makes sense - with this year's wonky market, you want to know how to get ahead at any cost.

Below are our top articles about using the web to stay on top. If you missed any of these topics, give them a once-over. If you reviewed these articles but didn't jump on them, add these to-dos to your radar for 2021 planning. And if you've found success with any of these thought-starters, let us know! We'd love to hear what worked (or didn't work) for you this year. Send your thoughts to kr@joyceinc.com.


5. How to Make Your Listings 3D with Matterport

Bottom Line: Virtual showings are becoming the new normal in the real estate industry. But only showing listing photos and walk-through videos can limit your ability to reach interested buyers. 

Do This: Transform your listings using Matterport’s 3D tool so prospective buyers can get the most realistic home-viewing experience possible without having to travel. 

Read the full article here.

4. The Good, The Bad, and The Ugly: Google Ads' Updates Impact Real Estate Industry

Bottom Line: A lot has happened with Google Ads recently that will probably impact your real estate campaigns. In fact, Google is going the way of Facebook and limiting certain targeting tools for real estate topics. Keeping up-to-date on features and platform updates is the best way to maximize your ad campaign performance and adapt quickly to the new rules.

Do This:  Learn about the most important updates and features for Google Ads to help your campaigns thrive. If necessary, adjust your targeting now so they don’t get disabled or penalized once the new rules kick in. 

Read the full article here.

3. How to Take Your Listing Photos to the Next Level

Bottom Line: A picture is worth a thousand words. Are your listing photos saying the right things? Sub-par photos can make a listing look small, dingy, or uninspiring. But with the right techniques, you can make your listing look light, airy, and spacious - getting your seller more offers, faster.

Do This: Try these techniques or lighting preset apps to showcase your listing in its best light. Go a step further with digital staging tools to show the property's full potential.

Read the full article here.

2. A Realtor’s Guide to Getting Millennial Clients

Bottom Line: The time has come... the generation that has grown up with the Internet is now becoming a major home-buying force. And with so many technologies defining their daily life, you can bet they have some thoroughly-modern expectations about the home-buying process.

Do This: Forget the stereotypes. Although millennials have to take a lot of heat for their habits and preferences, you'll need to put any ideas aside and adapt to modern home-buying practices in order to keep up with this savvy demographic. Learn to speak their language and you'll have a wellspring of new business.

Read the full article here.

1. We Tried Alignable. Here's What Happened.

Bottom Line: Have you been getting emails from people who want to "refer business to you"? There's a social media platform for business owners called Alignable that might be behind it.

Do This: We camped out on Alignable for a month to see if it could actually generate any business. Read below to see what happened (and if it's worth getting into for yourself.)

Read the full article here.

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Kate Rekrut self-portrait on Mount Washington
Kate Rekrut is the Director of Marketing and Product Development at Joyce, Inc. in Pittsburgh, PA.
Kate's current work with ListingManager bridges the gap between her advertising agency experience and a lifelong passion for HGTV. When she's not skimming the web for new marketing stats, Kate enjoys cooking, crossfit, and dance classes.

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