Going live on Facebook or Instagram can be nerve-wracking, but it doesn’t have to be. With the right preparation, you can showcase listings in a whole new way, earn real engagement while getting to know your audience, and increase your chances of getting leads. Read More
Website accessibility is becoming a more prominent issue every day. Legal warning letters are hitting businesses across the US, and are not limited to any particular business size, location, or industry, which includes the real estate industry.Read More
Google recently rolled out its update to Google Analytics, the new default property type known as Google Analytics 4 (GA4). This is the first major update to Analytics since 2013 and with so many new features and ways to analyze data, there’s a lot to cover.Do This: Don't be intimidated. Get to know GA4 so you can start to experiment with your own properties in your Analytics account and reap the benefits of this new data interface for your real estate business. Read More
What can be said about 2020? We'll keep our comments to ourselves, but we do want to summarize the most-read articles of the year. These are topics that other real estate pros found to be the most helpful, insightful, and inspiring to keep their digital marketing fired up.Do This: Peruse this list of the hottest topics of the year. What did you miss? What can you squeeze in before the end of the year? What do you want to try in 2021?Read More
Having a social media strategy is the best way to increase engagement on your posts. Keeping up with social trends, engaging with users on posts, and monitoring your stats are all great ways to boost your real estate brand’s visibility. But one factor that can’t be overlooked is regularly posting quality content.Read More
Having an effective landing page to direct users to is crucial if you want to convert leads. Think of it as the golden ticket to get people to your real estate website and complete an action, whether that’s filling out a contact form or watching a video. Read More
A healthy stream of new leads is the secret to keeping any business funnel running smoothly. But with a tricky winter lurking around the corner, your pool of leads might freeze up. Here are a few options to keep your stream of leads flowing. Read More
A lot has happened with Google Ads recently that will probably impact your real estate campaigns. In fact, Google is going the way of Facebook and limiting certain targeting tools for real estate topics. Keeping up-to-date on features and platform updates is the best way to maximize your ad campaign performance and adapt quickly to the new rules.Read More
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