Heat Level: Medium: These tips require some experience.
Bottom Line: Social scheduling platforms like Hootsuite allow you to manage your different social media accounts all in one place.
Do This: Set up your free Hootsuite account to see the power and easy of a social media scheduling platform.
Odds are, you’re already using at least one social media platform for your brand. If you’re only using one, keeping up with your posts and account can be fairly manageable. But as you start to branch out and use multiple platforms, it can be much harder to keep everything straight.
Of course, as a smart professional you already know to use a content calendar to plan ahead. But what about when you want to schedule posts and interact with users on all of your different platforms? Yes, you can jump from app to app while pulling your hair out and wondering why you ever went down this path (we get it, we’ve been there too). Or you could save yourself time and headache by using a social media scheduling and management platform.
Hootsuite is one of the biggest names in the social management game. It’s also one of the only platforms with a forever free plan that you can use. We use Hootsuite for our own social media as well as for several of our clients. Here are some of the things we love and hate about the platform so you can see if it sounds like a good fit for you.
There are lots of things to like about using Hootsuite. As one of the original players in this space, they’re well-known and have a team of social media experts who work to make sure that the platform does it’s job...namely, making your life easier!
Of course, nothing is perfect, and there are definitely some drawbacks to using Hootsuite that we’ve found over the years.
Obviously some of these are a bigger inconvenience than others. However if you’re just getting started with using a social media management platform, Hootsuite is a great option despite these limitations. For what it’s worth, we manage almost all of ListingManager’s posting through the free Hootsuite with no issues. You can review the pricing plans on Hootsuite’s website.
Of course, as your social efforts grow, you might find that Hootsuite’s limits or setup just don’t quite fit what you need. There are lots of other options out there at varying price points. Some of the biggest/most reputable ones include:
There are also other options you can use to schedule posts and manage your social presence. Lots of CRM platforms have some sort of social media integration. If you’re already using and comfortable with your CRM, it could be worth investigating whether they have social media management included or as an add-on to your existing service.
We’ve also covered the built-in tools that Facebook offers for businesses pages. You can schedule posts ahead of time directly through Facebook, and Twitter has their own sister app called Tweetdeck. But you’re more or less out of luck when it comes to platforms like Instagram and LinkedIn - they don’t have their own scheduling capabilities.
If you’re using multiple social media platforms, it’s easy to get overwhelmed. Social management platforms like Hootsuite can make life a lot easier by allowing you to schedule posts ahead of time and across multiple accounts all from the same place.
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