The Hot Sheet Archive

Filter: hot

You're viewing articles designed for people with a lot of experience in digital marketing. These are advanced tips and techniques.

1
2
3

The Clock is Ticking: Now is The Time to Make Your Real Estate Website Accessible

Website accessibility is becoming a more prominent issue every day. Legal warning letters are hitting businesses across the US, and are not limited to any particular business size, location, or industry, which includes the real estate industry.Read More

Confused About The New Google Analytics Update? Read This.

Google recently rolled out its update to Google Analytics, the new default property type known as Google Analytics 4 (GA4). This is the first major update to Analytics since 2013 and with so many new features and ways to analyze data, there’s a lot to cover.Do This: Don't be intimidated. Get to know GA4 so you can start to experiment with your own properties in your Analytics account and reap the benefits of this new data interface for your real estate business. Read More

Retargeting Techniques for Real Estate Professionals

Re-engaging users online with ad retargeting is a solid way to increase website traffic, click-through rates on ads, and most importantly, convert leads. Read More

The Good, The Bad, and The Ugly: Google Ads' Updates Impact Real Estate Industry

A lot has happened with Google Ads recently that will probably impact your real estate campaigns. In fact, Google is going the way of Facebook and limiting certain targeting tools for real estate topics. Keeping up-to-date on features and platform updates is the best way to maximize your ad campaign performance and adapt quickly to the new rules.Read More

How to Make Your Listings 3D with Matterport 

Virtual showings are becoming the new normal in the real estate industry. But only showing listing photos and walk-through videos can limit your ability to reach interested buyers. Read More

Instagram Ads for Real Estate Agents

Instagram ads might seem intimidating or complex. But if you're already running ads on Facebook, it's super simple to make the leap into running ads on Instagram.Read More

How to Get the Most Out of Those Free Google Ads Credits

Google will be giving free Ads credit to qualifying small and medium-sized businesses with active Ads accounts. While they have not specified when they will be released, how much they will give, or who will qualify, you can use these tips to get better results and conversions out of any Google Ads campaign.Read More

Bigger Net, More Fish: How Facebook's Special Ad Category Restrictions Can Work In Your Favor

Facebook's "special ad category" restrictions on housing ads have been in play for almost a year. Many agents are wondering how the new rules will impact their lead quality and quantity.Read More

Realtors: Google is Giving Away Free Ad Credits to Qualifying Businesses

To help businesses recover from the shutdown, Google is giving businesses credit in their Google Ads accounts.Read More

Update on Special Ad Categories and Facebook Ad Library

Last year's "special ad category" update was a game-changer for Facebook Ads. Now, Facebook's Ad Library lets you peek at all of the housing ads on the platform. It'll give you a sense of how other Realtors are using the platform in the wake of these changes.Read More

Beyond the Post: Using Groups, Marketplace, and Job Posting on Facebook

Read More

The Unwritten Rules of Social Media: Shadowbanning, Bots, and Other Things No One Told You 

Social media isn’t a quick fix - it’s a long game. What might seem like a good idea or a clever hack to grow faster can seriously hurt your accounts in the long run.Read More